YOUR BRAND HAS A STORY TO TELL.
SHARE IT WITH A PRIMETIME AUDIENCE.
Sponsorship funding is the life blood to keep thought provoking content alive on PBS - the most trusted brand in America. And now your company has an opportunity to reach a primetime audience by sponsoring a program that delivers an influential, affluent audience.
We believe this landmark documentary series offers a valuable resource to educate, engage and create discussion about California's rich history, amazing people and legendary landmarks.
Sponsor video spots (ie: "Corporate sponsorship provided by….") are married before or after the program which will air on PBS KVIE and offered to PBS stations nationwide via National Educational Telecommunications Association (NETA). Expose your brand to viewers who come to PBS for the quality of the content and to stand out from commercial clutter. Sierra Gold aligned with PBS for several reasons. Most importantly to our sponsors, PBS viewers assign sponsor brands some very desirable attributes: quality, innovation, good corporate citizenship and most importantly, intent to purchase.
Another benefit is that PBS.org will serve up the program (and video sponsor spots) to all PBS market websites via their Cove System even if your sponsored episode did not air in that broadcast universe. And as we know, the web is growing and growing while people sit at home during Covid. Thus, on-demand web audiences potentially have more reach than on-air PBS carriage. But the good news is you get both for years to come.
Limited sponsorship opportunities remain.
Do you have a question or need more information?
PBS Stations
AN AFFLUENT AUDIENCE TO REACH
• Each month, over 90 million people watch their local PBS stations.
(Nielsen NPower 10/2016-9/2017)
• PBS averaged a 1.41 primetime household rating during the 2016-17 season, ranking it the #6 broadcast and cable network.
(Nielsen NPower, 9/19/2016-9/24/2017)
• PBS' primetime household audience is significantly larger than many commercial channels, including A&E (the PBS audience is 135% larger), Bravo (126%), TLC (122%), Discovery Channel (70%) and HGTV (39%).
(Nielsen NPower, 9/19/2016-9/24/2017)
• Each month, Americans watch an average of 264 million videos across all of PBS' web, mobile and connected device platforms.
(Google Analytics, 1/2017-12/2017)
• On average, PBS has nearly 26 million unique visitors to its sites each month - an average of 15.3 million to pbs.org and 7.3 million to pbskids.org.
(Google Analytics, 1/2017-12/2017)
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